Internet Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

Specialised Areas of Internet Marketing

Internet marketing can also be broken down into more specialised areas such as Web marketing, email marketing and social media marketing.

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